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Hero campaign presents F&W

date
30.06.2022
category

With its "Heroes Campaign", Mensch First presents employers who are particularly committed to their employees and to social causes. Franz & Wach makes the start.

"Anyone who is in a position to help others should do so. It pays to do good, for your employees and for your region, because the good always comes back." brings it Sascha Ott to the point. He is the initiator hinder the Hero Campaign from Man First. The initiative aims to present employers "where working is worth living and rewarding," explains Ott, "because they are not only committed to their employees, but also to social projects in the region." 

These employers should be listed on the Internet on the page www.heldenkampagne.de be presented, but also recognizable in the street scene via the hero mobiles be. The hero mobiles all bear the blue Man First ring in the lower part of the body and are designed above it in the design of the respective employer. An employee with Superman cape is another eye-catching identification sign. In addition, the Heldenmobil displays a QR code that can be used to play the video with the employer portrait on your smartphone.

The Beginning of the hero campaign makes Franz & Wach. In the past few weeks, from Andreas Gündisch (Advertising agency Gündisch and Friends) filmed an employer portrait. The film is now available on our homepage to look at. The Heldenmobil has now also been wrapped. This is now on the road in the region and brings employees to work. The hero depicted on the vehicle is Dishan Dewamullage from Sri Lanka, who started working for Franz & Wach 14 months ago as a temporary employee. A few weeks ago, he was taken on by his assignment company, the Citizens Ltd into a permanent position. Dewamullage also has his say in the employer portrait, as do several other employees of the personnel service provider. For Sascha Ott, starting the series with a personnel service provider is an obvious choice: "In this industry, everything revolves around people, and Franz & Wach is an employer that can be considered a flagship in the industry. The company has received several awards as an employer because of its innovative management model and personnel concept. It is also regularly involved in social projects in Crailsheim and elsewhere." 

Gradually, the hero campaign is also to become a Network of social employers emerge that inspire each other. In the social networks, Mensch First wants to report on social activities and employer efforts and also provide inspiration itself again and again. This way, the public can also follow the actions and see what all is being done by employers in this region. 

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